Key Team Members
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Cambria G - SVP of Creative Strategy
Cambria is a Senior Vice President of Creative Strategy at Bray & Co, where she brings a rare blend of entrepreneurial energy, brand-building expertise, and deep category knowledge to every client partnership. With over 15 years of client-side and agency experience spanning consumer packaged goods (CPG), brand marketing, and advertising, Cambria is a passionate advocate for emerging brands and disruptive challengers ready to make their mark.
Throughout her career, Cambria has worked with a range of beloved and category-defining brands including Annie’s Homegrown, Burt’s Bees, Blue Diamond Growers, Bear Naked, and Kashi. Her work has helped position these brands for meaningful growth through bold storytelling, integrated campaign development, and purpose-driven strategy.
At Bray & Co, Cambria acts as a strategic bridge between clients and cross-functional teams—ensuring every initiative is grounded in insight, aligned with business objectives, and brought to life with creative clarity. Her ability to distill complex challenges into clear, actionable strategies has made her a trusted partner to fast-growing startups and established brands alike.
Prior to joining Bray & Co, Cambria led marketing efforts both in-house and on the agency side, giving her a unique perspective on what it takes to scale brands in fast-moving and competitive markets. Her expertise spans brand positioning, go-to-market strategy, digital engagement, and performance marketing.
Based in Los Angeles, Cambria is known for her thoughtful leadership, collaborative mindset, and tireless commitment to helping brands grow with purpose. Her strategic depth, coupled with a genuine passion for brand-building, continues to shape the inspired, results-driven work Bray & Co delivers.
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Kelly M - SVP of Creative Strategy
As a Senior Vice President of Creative Strategy at Bray & Co, Kelly leads with a deep belief in the power of inspiration and insight to transform brands. With over 15 years of experience in marketing strategy, brand development, and integrated campaign planning, Kelly brings a wealth of knowledge and a strong creative sensibility to the agency’s leadership team.
Throughout her career, Kelly has helped shape the narratives of some of the world’s most beloved and recognizable brands. She has worked across a wide range of industries, partnering with global and national brands including Adidas, Chewy, Huggies, Purina, and Ocean Spray. Her approach is rooted in strategic clarity, consumer understanding, and a passion for creative excellence—ensuring every campaign connects meaningfully with its audience and drives measurable business impact.
Prior to joining Bray & Co, Kelly held senior strategic roles at other top-tier agencies, where she was instrumental in building teams, mentoring talent, and delivering award-winning campaigns. Her expertise lies in blending data-driven insights with big-idea thinking to craft stories that are not only memorable but move markets.
Now based in Chicago, Kelly is an alumna of the University of North Carolina at Chapel Hill. She is known at Bray & Co not only for her sharp strategic thinking but also for her empathetic leadership style and dedication to fostering creative collaboration.
At Bray & Co, Kelly leads with heart and vision—fueling the agency’s mission to make brands unforgettable.
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Peter B - Founder and ECD
Peter Bray is the visionary Founder and Executive Creative Director of Bray & Co. Under Peter's leadership, Bray & Co has achieved remarkable growth and award winning effective campaigns, earning a spot on AdWeek's Fastest Growing Agency list for three consecutive years.
With a distinguished career spanning leadership roles at global agencies such as Saatchi & Saatchi, WPP, and Publicis, Peter brings a wealth of experience in advertising. His expertise has been instrumental in shaping campaigns for a diverse range of clients, including high-profile brands like Teremana Tequila, Tide, BMW, Brooklyn Brewery and more.
Peter's commitment to fostering a collaborative and innovative work environment is evident in his approach to agency culture. He envisions Bray & Co as an "ECD factory," aiming to cultivate talent and support team members in advancing to executive creative director roles, reflecting his dedication to mentorship and career development within the industry.
Beyond his professional endeavors, Peter actively engages with the broader advertising community, sharing insights and contributing to discussions on industry trends. His leadership continues to drive Bray & Co's mission to deliver inspired, effective work that resonates with audiences and propels brands forward.
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Zoe J - Senior Art Director
Zoë Ellen Joffe a Senior Art Director at Bray & Co, where she combines her artistic vision with strategic insight to deliver compelling campaigns that resonate with audiences. Her multifaceted expertise encompasses art direction, design, and social strategy, making her an integral part of Bray & Co's creative leadership.
Zoë has played a pivotal role in leading impactful projects for high-profile clients. She spearheads campaign ideation, leads photoshoots, and provides comprehensive art direction and design.
Zoë's collaborative approach and dedication to mentorship have earned her recognition within Bray & Coas she fosters a nurturing and creative work environment.
Based in Denver, Zoë continues to drive Bray & Co's mission of delivering inspired and effective creative solutions. Her passion for storytelling and commitment to excellence make her a valuable asset to our team and our clients.
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Jesse A - Head of Media, Data and Analytics
Jesse serves as the Head of Media, Data and Analytics at Bray & Co leading the agency's efforts in creating seamless media planning and buying together with robust data solutions. With a strong background in media and data integration, Jesse plays a pivotal role in bridging the gap between creativity, media buying and technical execution, ensuring that innovative campaigns perform.
Before joining Bray & Co, Jesse amassed extensive experience in developing and implementing web technologies that enhance user engagement and streamline operations. His expertise encompasses a wide range of programming languages and platforms, enabling him to craft tailored solutions that meet diverse client needs. Jesse's proficiency in data management and analytics allows him to transform complex datasets into actionable insights, driving informed decision-making and strategic planning.
At Bray & Co, Jesse collaborates closely with cross-functional teams to integrate cutting-edge web technologies into comprehensive marketing strategies. His work ensures that all camapaigns are functionally robust and data-driven. Jesse's commitment to staying abreast of emerging technologies and industry best practices positions him as a valuable asset in delivering innovative solutions that propel client success.
Based in the Denver, Jesse is known for his analytical mindset, problem-solving abilities, and dedication to excellence.
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Natalie R - Executive Producer
Natalie is the Executive Producer at Bray & Co, where she brings precision, creativity, and logistical expertise to the agency’s largest and most ambitious projects. With a decade of experience managing content production for national brands, Natalie ensures every shoot, campaign, and content rollout is executed with excellence from start to finish.
Her portfolio includes work with household names such as HBO Max, Adobe, Audi, and Sephora, where she led integrated campaigns spanning video, digital, and social platforms. She thrives at the intersection of creative storytelling and operational efficiency—balancing bold ideas with smart production solutions.
At Bray & Co, Natalie oversees pre-production, on-set execution, and post-production workflows across brand campaigns, commercials, and branded content. She collaborates cross-functionally with strategy, creative, and account teams to ensure all deliverables exceed expectations while staying on schedule and within budget.
Based in Los Angeles, Natalie is a passionate advocate for sustainable production practices and inclusive storytelling. Her dedication to building supportive, high-functioning teams continues to elevate Bray & Co’s production capabilities—and sets a gold standard for how meaningful creative work gets made.
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Dan R - Senior Copywriter
Dan is a Senior Copywriter at Bray & Co, where he combines his passion for storytelling with strategic insight to craft compelling narratives that resonate with audiences. Over the last 3 years, Dan has been instrumental in developing copy that elevates brand messaging and drives engagement for our clients across various platforms.
Before joining Bray & Co, Dan honed his skills as a copywriter, focusing on creating impactful landing pages, user interface copy, and a diverse array of content that enhanced user experience and brand presence. His meticulous attention to detail and creative approach have consistently resulted in content that not only informs but also inspires.
Based in New York, Dan's collaborative spirit and dedication to excellence have made him a valued member of the Bray & Co team. His ability to translate complex ideas into clear, persuasive copy continues to contribute significantly to our mission of delivering inspired and effective creative solutions.
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Terrel E - Media Planner
Terrel is Bray & Co’s go-to expert for data-driven media placement. As a Data Strategist, he helps translate complex analytics into smart, scalable strategies that help brands connect with audiences—and convert them. With a background in data science and brand marketing, Terrel blends numbers with narrative to inform every campaign decision.
He’s worked with brands like Google, Uniqlo, Gatorade, and smaller emerging companies looking to scale their digital presence. His specialty lies in using consumer behavior insights and real-time data to shape creative and media strategies that deliver ROI.
At Bray & Co, Terrel plays a pivotal role in campaign development, media planning, and performance analysis. He’s known for his ability to make data feel accessible, actionable, and even exciting—turning dashboards into stories and metrics into momentum.
When he’s not diving into conversion rates or customer journeys, Terrel brings his collaborative spirit to brainstorms, helping connect the dots between creative vision and marketing strategy.
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Dessi P - Design Director
Dessi is the Design Director at Bray & Co, where she leads our studio team with an eye for detail and a passion for creating design that’s both strategic and striking. With over a decade of experience in art direction and branding, Dessi oversees the agency’s visual output—ensuring every creative touchpoint reflects the essence of each client’s story.
Before joining Bray & Co, Dessi built a career working across industries, from lifestyle to tech, collaborating with brands such as Facebook, CÎROC, Abercrombie & Fitch, and Budweiser. Her work is rooted in an understanding of brand identity and consumer behavior, allowing her to craft experiences that connect emotionally and leave a lasting impression.
At Bray & Co, Dessi’s leadership inspires innovation and consistency across campaigns. Whether she’s refining brand guidelines or leading large-scale productions, her commitment to visual excellence is at the core of the agency’s creative output. She works closely with multidisciplinary teams to turn abstract concepts into fully realized visual systems that perform across platforms.
Dessi is known for her collaborative energy, and sharp aesthetic sensibility—all qualities that continue to shape the visual identity of Bray & Co’s diverse roster of clients.
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Jake A - Senior Art Director
Jake is an Art Director at Bray & Co, where he brings a dynamic blend of creative vision and strategic insight to the agency's diverse clientele. With a robust background in art direction and design, Jake specializes in crafting compelling visual narratives that resonate with audiences and elevate brand identities.
Before joining Bray & Co, Jake refined his skills at Miami Ad School Europe, where he developed a strong foundation in conceptual thinking and design execution. His professional journey has encompassed collaborations with a variety of brands, allowing him to adapt his creative approach to meet the unique needs of each project.
Based in Brooklyn, Jake is known for his collaborative spirit and ability to translate complex ideas into visually engaging content.
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Britnee S - Senior Creative Strategy Manager
Britnee Spelce-Will is a Senior Creative Strategy Manager at Bray & Co, where she adeptly combines her strategic acumen with creative vision to develop and execute campaigns that drive brand growth and audience engagement. With a robust background in marketing and communications, Britnee has a proven track record of delivering innovative solutions that resonate with diverse audiences.
Prior to joining Bray & Co, Britnee honed her skills in various strategic roles, focusing on enhancing brand narratives and fostering meaningful connections between brands and consumers. Her expertise encompasses market research, content development, and integrated marketing strategies, all aimed at achieving measurable results.
Britnee holds a degree from the University of Oregon Graduate School, where she specialized in strategic communication. Her academic foundation, coupled with her professional experience, equips her with the insights necessary to navigate the ever-evolving marketing landscape effectively.
Based in Oregon, Britnee's commitment to fostering a culture of innovation and continuous learning contributes significantly to Bray & Co's mission of delivering inspired and effective creative solutions.
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Allie S - Senior Art Director
Allie is a Senior Art Director at Bray & Co, known for crafting visually compelling work that bridges elegance and authenticity. Specializing in the hospitality, beauty, and lifestyle industries, Allie has spent her career developing elevated visual identities and integrated campaigns that immerse audiences in brand experiences.
She has collaborated with brands including W Hotels, BareMinerals, Clinique, Virgin Voyages, and Soho House. Her work often fuses photography, typography, motion, and experiential design to create moments that stick—online and in the real world.
At Bray & Co, Allie leads art direction across integrated campaigns, photo and video shoots, and digital experiences. She brings a refined design sensibility and a collaborative spirit to every project—guiding visual concepts from ideation to execution.
Currently based in New York, Allie’s work reflects a balance of strategic thinking and instinctual creativity. She’s driven by a love of aesthetics, culture, and storytelling—and by the belief that design can both communicate and captivate.