February 2024

The Rock’s tequila brand Teremana® chooses Bray & Co as Agency of Record in competitive pitch.

After an intensive, competitive pitch, Bray & Co has been chosen as the Creative Agency of Record for one of the fastest growing spirits brands of all time, Teremana®, founded by the world’s biggest celebrity, Dwayne “The Rock” Johnson.

“A world class brand deserves a world class agency, and Bray & Co’s creative excellence, proven effectiveness across all platforms, agility, and our commitment to inspiring consumers across all platforms means we can’t wait to take the Teremana brand to the next level",” stated ECD and Founder of Bray & Co, Peter Bray. “This is further proof that Bray & Co continues to lead with creative excellence that helps brands rise above the pack.”

Teremana® is a premium, small-batch tequila founded by Dwayne 'The Rock' Johnson. Crafted at Destilería Teremana® De Agave nestled in the highest peaks of the Jalisco highlands, Teremana® offers three distinct expressions - Blanco, Reposado, and Añejo. Each bottle is meticulously crafted from 100% fully mature agave, slow roasted in traditional brick ovens, and distilled in handmade copper pot stills. Rooted in the principles of quality and accessibility, Teremana® embodies the spirit of Mana, a powerful force that inspires us to foster good energy, bring people together, and do the right thing.”