October 2026 | Something Wicked This Way Glitches: BAC Unleashes the Wicked Old Glitch for Fidium

This Halloween, Bray & Co. is giving those everyday internet nightmares a face. Meet The Wicked Old Glitch, the latest character to haunt Fidium's ongoing "Enough Already" campaign, bringing the frustrations of slow, spotty, glitchy cable internet to life in a decidedly spooky new way.

The premise is simple: when your internet doesn't work like it's supposed to, it can feel like something sinister is at play. Rather than let cable providers off the hook, the campaign personifies those maddening moments into one wicked little menace. The solution? Fiber Up to Fidium.

Designed as a Halloween-themed extension of the existing campaign, The Wicked Old Glitch rolls out across video, radio, display and social, with creative executions spanning everything from bespoke :30 and :15 video edits to streaming audio spots, dynamic display and branded video overlays. The work also brings a little theatrical suspense to Fidium's social channels, teasing the Glitch's arrival in late September before revealing her in October.

And while the Wicked Old Glitch might be good at causing trouble, she's no match for Fidium's 100% fiber-optic internet. With fast, reliable connectivity, Fidium gives consumers a way to leave the buffering, lag and spotty connections behind. No exorcism required.

The thinking behind the glitch: - Give frustration a face: Slow speeds and unreliable connections are already a consumer nightmare. Personifying those pain points makes them tangible, memorable and a whole lot more fun to talk about - Make the familiar feel fresh: By giving the "Enough Already" platform a seasonal twist, we keep the ongoing conversation around cable internet's shortcomings alive without simply repeating ourselves - Make the solution obvious: Every good Halloween story needs a way to defeat the villain. Here, the answer is 100% fiber internet. Fiber Up to Fidium. Because the only thing that should be haunting your October is a good ghost story—not your internet connection.