Some of our Inspiring People

As Executive Creative Director of Bray & Co, Peter Bray has built an agency that runs toward difficult marketing problems and helps ambitious brands rise above. A former C-suite leader at Saatchi & Saatchi, with experience across WPP agencies, Peter brings the rare combination of creative instinct, strategic clarity, and commercial discipline. He has led highly effective work for some of the world's most recognized brands, including Cheerios, Duracell, Tide, and AESOP. Sought after for his ability to inspire marketers, sharpen brands, and create work that moves people and markets, Peter is one of advertising's most respected creative leaders, with effectiveness always at the center of the work.

Sophia brings decades of experience leading brands, businesses, and integrated marketing programs across both B2B and B2C. An account management veteran she thrives on turning complexity into clarity, helping clients navigate challenges, uncover opportunities, and move brands forward with purpose. Sophia leads with the belief that people come first, and the work a close second.

Kelly is an advertising and brand strategy leader with expertise spanning account management, client service, creative strategy, and integrated marketing communications. With a background in both strategy and agency leadership, she specializes in building strong client relationships, leading cross-functional teams, and developing campaigns that connect business goals with culturally relevant storytelling. Kelly has extensive, multi-category experience in brand platform development, creative communication strategy, and integrated advertising. Known for her thoughtful leadership style, strategic thinking, and ability to bring clarity to complex challenges, she is passionate about helping brands grow through smart, human-centered communication.

Nicole is a client services professional specializing in fully integrated advertising campaigns and production for a range of brands and categories, including deep experience in CPG. She's passionate about ensuring the success of strategic creative work that makes a positive impact and drives business for her clients. She also loves art and culture, especially in her New York neighborhood, and in between meetings she's probably day dreaming about traveling.

Katelyn excels in hyper-current cultural analysis, dynamic brand development and management, and fostering an enjoyable working relationship with clients. With a unique hybrid background in creative, strategy, and project management, she has successfully shaped campaigns for notable clients like Teremana Tequila, Chimes Ginger Chews, Fidium Fiber Internet, plus over 25 brands in the real estate sector. Her expertise shines brightest in the luxury hospitality, CPG, and health and wellness space. When she isn't digging into the latest trend or cheering a carrying project over the finish line, Katelyn can be found reading, supporting the arts, and working her way through every restaurant in NYC.

Kara is a creative strategist and account leader with experience spanning social media, brand development, and integrated marketing communications. She has worked across a range of industries, including CPG, QSR, B2B, and real estate, contributing to large-scale campaigns and content strategies. Known for blending cultural relevance with thoughtful storytelling, Kara brings a sharp creative perspective and collaborative approach to every project. She is especially passionate about helping brands build distinct voices and meaningful audience connections across digital and social platforms.

Justine is a strategic Marketing Project Manager who fosters growth through workflow optimization and innovative campaign development. Specializing in cross-functional collaboration, brand planning, and trade marketing, she excels at end-to-end event and campaign execution. With 8+ years in task management experience leading marketing initiatives across digital and traditional media with luxury and CPG brands, she values delivering informed strategic process solutions and distinctive brand-aligned campaigns that exceed performance metrics.

Stefan brings over two decades of creative leadership to Bray & Co, driven by a simple but powerful philosophy: Have fun. Be kind. Do great work. It's a formula that has fueled breakthrough content across media, industries, and borders. An original thinker and collaborative leader, Stefan believes the best ideas come from strong relationships between colleagues, clients, and audiences. His creative sensibilities are matched by his ability to guide teams toward work that inspires, connects, and endures. He brings humanity to every piece of content, pushing ideas from good to unforgettable.

Sorry Dan's mom, but he's been a little busy with things like: copywriting & cooking up creative (at agencies, in-house, and freelance), a book editing stint, living in 8 cities, perfecting my french toast recipe, watching scary movies, getting scared and turning on all the lights in his house, and somehow getting sent on a nationally organized press tour of Kazakhstan for European journalists.

No one wants to read it, now write it. That's how Martin begins every project. Because whatever your message, whatever your medium, you have only a few moments to grab your audience's attention, then maybe a few more to convince them to keep reading, or listening, or watching. Compelling creative for Arm & Hammer, French's, NYU, Brother, Fidium, BDO, and a whole bunch of other B2C & B2B brands. Yeah, and what else? A dozen or so crossword puzzles for The New York Times, word puzzles on NPR, renovated a 170-year old brownstone, and still found time to raise 3 kids.

Allie shapes ideas and visual worlds. For her, it's all about fostering a concept from its earliest spark and guiding it all the way to execution in a way that feels completely seamless. She's brought this approach to brands like Wyndham Rewards, Match.com, Teremana Tequila, Magellan Jets, the Marcus Samuelsson Group, and many others. Allie aims to create a genuinely collaborative process by blending strategic thinking with effective design to make work that really works.

Born and raised in Bulgaria, Dessi brings a distinct cultural perspective, a resourceful approach, and over two decades of advertising experience. She has shaped high-impact campaigns across diverse sectors, including food, finance, healthcare, and non-profits. Dessi approaches every project with deep curiosity. She is inspired by the intersection of solving user pain points and achieving business goals, while offering moments of delight and surprise for the audience. As the Design Director at Bray & Co., she leads and mentors a talented team to drive creative excellence across digital, social, print, and video platforms. Dessi's sharp eye for design ensures each asset aligns with brand strategy, consistently delivering quality and cohesiveness across every application.