Frequently Asked Questions
Questions, Answered.
Everything you need to know about Bray & Co, who we are, how we work, and what it looks like to partner with an independent creative agency built for difficult marketing challenges.
About Bray & Co
What does Bray & Co do?
Bray & Co is an independent, full-service creative agency in New York City. We provide brand strategy, creative, integrated campaigns, and media for brands that want to rise above their most difficult marketing challenges, from commodified categories to low awareness and stagnant growth.
Is Bray & Co an independent agency?
Yes. Bray & Co is fully independent and not part of any holding company or global network. Founded in 2018, we built an environment where creativity and marketing science thrive without the constraints of big-agency bureaucracy, a blend of youth and experience at our core.
Where is Bray & Co located?
Bray & Co is based at 595 Broadway, Floor 3, New York, NY 10012, in the SoHo district of Manhattan. We work with brands across the U.S. and internationally, with case studies spanning markets from New Zealand to Detroit.
Who founded Bray & Co?
Bray & Co was founded in 2018 by Peter Bray, Executive Creative Director, who had reached the top of large multinational agencies and wanted a different approach. As he puts it: "We went to the top of the ladder and didn't like the view." Under his creative leadership, the agency has been named Adweek's Fastest Growing Agency four years running and has delivered award-winning campaigns for global brands including Tide, Coca-Cola, BMW, and Dwayne "The Rock" Johnson's Teremana.
Meet Peter Bray, our founder and Executive Creative Director.
Meet Peter BrayHow big is Bray & Co?
Bray & Co is a team of 30-plus people headquartered in New York City. Our office is in SoHo, but most of our staff work remotely, giving us access to the best talent wherever they are while keeping senior leadership involved from the first conversation.
We helped Teremana beat the tequila category by 42%.
See the case studyWhat Makes Bray & Co Different
What makes Bray & Co different from other creative agencies?
We specialize in difficult marketing challenges, the "too hard" pile other agencies avoid. Our strategically led campaigns are built on the belief that creativity should move people, not just make things. We're independently owned, so decisions happen fast and senior leaders are hands-on from day one.
For The Better Fish, we hit 143% of sales targets in a category dominated by "Big Salmon."
See the case studyWhat is the Elevate Method?
The Elevate Method™ is Bray & Co's five-step creative process: Reveal (uncover human truths), Resonate (find the emotional tension), Rise (develop big ideas that travel), Radiate (activate full-funnel campaigns), and Reflect (track performance and evolve). It's people-first, insight-led, and emotion-powered.
Our DarkSky campaign was built on the Reveal phase, uncovering that light pollution is an emotional issue, not just a technical one.
See the case studyWhat does "Rise Above" mean?
"Rise Above" is our philosophy: helping brands rise above the competition, rise above their category, and rise above what people thought was possible. It means being more distinctive, more salient, more relevant, and more growth-focused than everyone else in the category.
In a sea of sameness, we helped Portacool rise above as a functional brand with emotional pull.
See the case studyWhat types of marketing challenges does Bray & Co solve?
We solve difficult marketing challenges: commodified categories where everyone sounds the same, brands being outspent by competitors, low awareness or stagnant growth, product launches that need emotional pull, and categories where distinctiveness is the only path to winning. If it feels too hard, that's our sweet spot.
Fidium was in a commodified fiber category, we drove an 11.38-point lift in direct mail response.
See the case studyServices & Process
What services does Bray & Co offer?
Bray & Co offers brand strategy, creative development, integrated campaigns, media planning and buying, direct mail, earned media, social, product launch strategy, and brand identity. We're full-service: strategy through to production across digital, retail, OOH, TV, print, radio, and social.
Our Tide work launched two new products across 11 platforms as a fully integrated effort.
See the case studyDoes Bray & Co do both strategy and production?
Yes. As a full-service agency, we handle everything from brand strategy and positioning through to creative production and campaign activation. You work with one team end-to-end, so strategic intent carries through to every asset that ships.
For Brooklyn Brewery, we delivered multi-year creative across every channel, strategy through to production.
See the case studyWhat industries does Bray & Co work with?
We work across spirits and beverages, CPG and food, telecom and utilities, automotive, nonprofit, B2B and professional services, retail and fashion, luxury real estate, financial services, health tech, and more. Our clients range from challenger brands to the world's largest global marketers.
How does Bray & Co measure results?
We track performance against business metrics (sales, market share), brand metrics (awareness, salience), and emotional metrics (engagement, sentiment). We evaluate what sparked action, belief, and connection, then use those learnings to evolve strategy and creative.
BDO's unaided brand awareness grew from 6% to 45% by Year 2 of our partnership.
See the case studyWorking With Bray & Co
How much does it cost to work with Bray & Co?
There's no standard price, every engagement is scoped to the challenge, scope, and channels involved. What we can tell you: our average client relationship lasts three years, and we focus on delivering measurable growth that more than justifies the investment. Reach out and we'll have a frank conversation about your needs.
Does Bray & Co work with startups or enterprise brands?
Both. We work with challenger brands and startups that need to punch above their weight, and with global enterprises that need an independent, fast-moving partner. Our roster ranges from Retold, a three-year-old sustainability brand, to Tide, Coca-Cola, and BMW.
Retold saw a 3,200% increase in sales versus their previous best day.
See the case studyHow do I get started with Bray & Co?
Fill out the contact form on our Contact page, email peter@brayand.co, or call +1 (929) 309-0181. Tell us about the marketing challenge in front of you, no pitch deck needed. Senior leadership is involved from the first reply, and we read every inquiry.
Has Bray & Co won any awards?
Yes. Bray & Co was named Adweek's Fastest Growing Agency four years in a row (2022, 2023, 2024, and 2025), and was named Chief Marketer Magazine's Agency of the Year in 2026.
The Teremana Holiday campaign generated 10,000+ stories and was shortlisted at NY Festivals.
See the case studyStart a Conversation
Still have questions?
If your question wasn't answered here, we'd welcome a direct conversation. No pitch deck, just a frank talk about the marketing challenge in front of you.