An Independent Creative Advertising Agency Built to Make Brands Rise Above.

Bray & Co is a senior-led, full-service creative agency helping ambitious brands solve their most difficult marketing challenges. From strategy and big creative ideas to integrated campaigns, media and production, we make brands more distinctive and marketing more effective.

Scroll to see more

Case Studies

Selected Work, Measurable Results.

Fidium Fiber

Making a commoditized category impossible to ignore.

Challenge. Fiber internet is a category where nearly every provider competes on the same price and speed claims — in a channel, direct mail, known for being ignored.

Solution. We positioned Fidium as the antidote to real, lived-in internet frustrations instead of cold-selling speeds, building “The Fidium Effect” platform and a direct mail program around relatable annoyances with a confident “Enough already!” tone across TV, OOH, social, print and radio.

11.38-point improvement in direct-mail response versus market controls.

DarkSky International

Turning an environmental problem into a global conversation.

Challenge. Light pollution is a real environmental and health issue that stayed nearly invisible in everyday life and struggled to break out of scientific and advocacy circles.

Solution. Rather than another awareness campaign, we turned DarkSky International into a fictional automotive brand and launched DarkSky One, the first concept car designed for nighttime, at the Detroit Auto Show — reframing a nonprofit mission as a design conversation the auto industry and the public couldn't ignore.

24.7 million earned impressions.

BDO

Making a professional services brand more memorable.

Challenge. Professional services firms compete in a category defined by dense credentials and interchangeable claims, making memorable, differentiated awareness hard to build.

Solution. We built an integrated brand strategy and creative campaign that moved BDO beyond generic professional services messaging to create real, measurable brand recognition.

Unaided awareness increased from 6% to 45% by Year 2.

Want the thinking behind this work applied to your brand?

Tell us what you're up against. We'll tell you honestly whether we're the right partner for it.

Not Ready to Talk? Start With a Complimentary Analysis.

Free Brand & Competitor Opportunity Analysis

Find out how your brand compares to competitors, where your positioning could be stronger and what opportunities your marketing may be missing.

What your analysis covers

Brand positioning overview
Competitive landscape
Category messaging conventions
Differentiation opportunities
Three potential areas for marketing growth

This is not a downloadable white paper. It is a personally prepared assessment of your company, its competitors and the opportunities around it.

Complimentary

Get Your Complimentary Analysis

Tell us which company you'd like us to analyze. We'll prepare a personalized assessment using publicly available market, brand and competitor information.

Available to people using a company email address. No phone number or budget required.

Capabilities

From the Big Idea to Every Execution.

Every discipline sits under one roof, run by the same senior people who shaped the strategy. That is how an idea survives contact with the channel.

Creative Strategy

The insight, tension and idea that give the work somewhere real to go.

Brand Strategy

Positioning and platforms that make a brand distinct before a single ad runs.

Integrated Advertising Campaigns

One idea, sequenced and adapted across every channel that matters.

Creative Development

Art direction, copy and design systems built to stay coherent at scale.

Content and Production

Film, photography and social content made by the same team that conceived it.

Social and Influencer Marketing

Creator work that earns attention rather than interrupting it.

Media Planning and Buying

Creative and media planned together, so the investment works harder.

Experiences and Activation

Moments people show up for, and talk about afterwards.

Analytics and Measurement

Brand and business metrics that tell you what actually moved.

Explore all capabilities

Why Bray & Co

Big Agency Thinking. Independent Agency Agility.

Senior talent directly involved in the work

The people you meet are the people doing the work. No handoff to a junior team once the pitch is over.

Strategy, creative, production and media working together

One team, one idea, no internal briefs passing between silos and losing the point on the way.

Distinctive creativity built to produce measurable results

Distinctiveness is the means. Awareness, preference and growth are the measures we hold ourselves to.

Start a Conversation

Your Next Agency Should Make a Difference.

Whether you're reviewing your agency relationships or have a specific marketing challenge, we'd welcome the opportunity to talk.

Discuss Your Project

peter@brayand.co +1 (929) 309-0181