Need a Breakthrough Advertising Campaign?

From a product launch to a fully integrated advertising campaign, Bray & Co creates the ideas, content and experiences that move people and drive results. Bring us your challenge. We'll bring the thinking, creativity and execution.

One project or an ongoing partnership. Both are welcome.

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Campaign Results

Campaigns That Launched Something.

Tide

Launching products by making invisible problems impossible to ignore.

Challenge. Tide launched two innovations with very different problems: a Washing Machine Cleaner addressing grime consumers didn't know they should worry about, and a Stain Remover entering a crowded category that needed an emotional reason to be chosen.

Solution. For the Washing Machine Cleaner we borrowed the language of automotive performance, reframing the washer as a powerful machine and making invisible grime feel like mechanical failure. For the Stain Remover we leaned into the real emotions of a mess, then made the creative contextually relevant to season, day and location.

Tide Washing Machine Cleaner captured 30% of its market within one year.

DarkSky International

An unexpected creative idea that traveled around the world.

Challenge. A nonprofit brief about light pollution that had never managed to break out of scientific and advocacy circles into mainstream culture.

Solution. We turned DarkSky International into a fictional automotive brand and launched DarkSky One, the first concept car designed for nighttime, at the Detroit Auto Show — entering the world of cars, power and progress to make the issue impossible to ignore.

Over $900,000 in earned media value from a $40,000 campaign budget.

Fidium Fiber

Turning a functional service into a distinctive campaign platform.

Challenge. Internet service is a deeply commodified category where every brand competes on the same price and speed claims, leaving little room for emotional differentiation.

Solution. Strategy, creative and media were built as one system: “The Fidium Effect” platform, a confident “Enough already!” tone, and direct mail built around lived-in internet annoyances, carried across TV, OOH, social, print and radio.

11.38-point direct-mail response lift against market controls.

Have a brief that deserves a bigger idea?

Send it over, or send us the problem behind it. Either way, you'll talk to the people who would run the work.

Not Ready to Talk? Start With a Complimentary Analysis.

Free Campaign Opportunity Analysis

See how your brand's visible advertising compares with competitors, identify creative opportunities and discover where your next campaign could make a bigger impact.

What your analysis covers

Publicly visible advertising activity
Competitor advertising comparison
Key messaging themes
Creative category conventions
Three potential creative opportunities for the next campaign

This is not a downloadable white paper. It is a personally prepared assessment of your company, its competitors and the opportunities around it.

Complimentary

Get Your Complimentary Analysis

Tell us which company you'd like us to analyze. We'll prepare a personalized assessment using publicly available market, brand and competitor information.

Available to people using a company email address. No phone number or budget required.

Campaign Services

Everything You Need to Create and Launch a Campaign.

One team from first brief to final asset — so the idea stays intact through production, media and every channel it lands in.

Campaign Strategy

The problem worth solving, the audience, and the single-minded idea that answers it.

Big Creative Ideas

Platforms built to travel, not one-off executions that live and die in a single placement.

Advertising Concept Development

Concepts pressure-tested against the brief, the category and the channel plan.

Film and Video Production

TVC, online film and social-first video produced end to end.

Digital Advertising

Display, paid social and search creative built for performance without losing the idea.

Social Content

Native, platform-specific content at the pace the feed demands.

Influencer Programs

Creator partnerships that feel like content people chose to watch.

Media Planning and Buying

Channel strategy and investment planned alongside the creative.

Experiential Activation

Launches and stunts that give the campaign a moment in the real world.

Campaign Measurement

Brand lift and business outcomes, reported in language a board understands.

How We Work

You Don't Need a Long-Term Contract to Have a Big Idea.

Some marketing challenges call for an ongoing agency partnership. Others call for one exceptional project. Bray & Co welcomes both. We bring the same senior talent, strategic thinking and creative ambition to every brief.

Start a Conversation

Have a Campaign Brief? Let's Talk.

Whether you're launching something new, refreshing an existing campaign or tackling a difficult marketing challenge, we'd welcome a conversation.

Discuss Your Campaign

peter@brayand.co +1 (929) 309-0181