2026 Chief Marketer Magazine Agency of the Year
Bray & Co helps B2B brands differentiate in categories where every competitor claims the same thing. We combine sharp positioning, distinctive creative and demand programs that reach the people who actually sign off, and give them a reason to choose you before the first call.
Scroll to see moreB2B Results
BDO
Challenge. B2B and professional services firms compete on dense credentials and interchangeable claims, making memorable, differentiated awareness almost impossible to build.
Solution. We built an integrated brand strategy and creative campaign that moved BDO beyond generic professional services messaging to create real, measurable brand recognition.
Unaided awareness increased from 6% to 45% by Year 2.
Portacool
Challenge. Portacool competes in a functional, industrial cooling category where most brands look and sound identical, relying on specs and price rather than any real point of difference.
Solution. We gave Portacool a distinctive creative platform and brand strategy built to stand apart from a sea of interchangeable competitors, rather than another spec sheet.
Distinctiveness in a category defined by sameness.
Fidium Fiber
Challenge. Fiber and business connectivity is a category where nearly every provider competes on the same price and speed claims, in channels buyers have learned to ignore.
Solution. Strategy, creative and media were built as one system: “The Fidium Effect” platform, a confident “Enough already!” tone, and direct mail built around real, lived-in frustrations, carried across TV, OOH, social, print and radio.
11.38-point direct-mail response lift against market controls.
Tell us where the pipeline stalls and what buyers misunderstand about you. We'll tell you honestly whether we're the right partner to fix it.
Not Ready to Talk? Start With a Complimentary Analysis.
See how your brand is positioned against B2B competitors, where your messaging could be sharper and which opportunities your demand programs may be leaving on the table.
What your analysis covers
This is not a downloadable white paper. It is a personally prepared assessment of your company, its competitors and the opportunities around it.
Complimentary
Tell us which company you'd like us to analyze. We'll prepare a personalized assessment using publicly available market, brand and competitor information.
Available to people using a company email address. No phone number or budget required.
B2B Capabilities
B2B buying is rarely one person's decision. We build positioning, content and demand programs that hold up across every stakeholder in the room.
A clear, defensible reason to choose you, expressed in the language your buyers already use.
Where the category is crowded, where it is lazy, and where a real point of difference is available.
Targeted programs built around named accounts and the people inside them.
Paid, owned and earned programs designed to create qualified conversations, not just clicks.
Research, points of view and content that earn attention from people who do not want to be sold to.
Decks, collateral and tools that keep the story consistent from first touch to signed contract.
Platform-native creative built for professional feeds, not repurposed consumer ads.
Conversion-focused pages that answer buyer questions and make the next step obvious.
Awareness, demand and pipeline reported in the language a commercial team uses.
Experience
Selected categories from past and current engagements.
Commonwealth Bank · HSBC · Standard Chartered · JPMorgan Chase · Mercury Financial · Charles Schwab · Prudential · Deutsche Bank · Direxion · Aberdeen Standard Investments · Ameritas
One Drop · Nexersys · Trusens · Pfizer · Laboratorios PiSA · Blue Cross Blue Shield · United Healthcare
Portacool · Hess · Bosch
Baker McKenzie · BDO
Google · SAP · BDO · CS DISCO · PwC · Moody's · Intel · Seagate · Grammarly · Samsung · Microsoft · Lenovo · Polartec · Brother Technologies · Toluna · Movavi · NRF
Why Bray & Co
Most B2B categories reward whoever sounds most like everyone else. We build the difference that makes a brand memorable when the shortlist is being written.
The people you meet are the people doing the work, from positioning through to the campaigns and content that carry it.
One team and one idea, so the message stays intact from the boardroom pitch to the LinkedIn feed.
Start a Conversation
Whether you're launching something new, repositioning a mature business or trying to make demand generation work harder, we'd welcome the conversation.
Discuss Your B2B Challenge
