AESOP: Creative Planning, Media, Global Marketing
You probably know the AESOP brand. Whether it be their highly curated stores, exceptional sense of the exquisite, or of course their sought after skin care products, AESOP had achieved remarkable success without advertising. With ambitious plans to double their physical stores every year globally, while wanting to turbocharge their online sales, AESOP trusted Bray & Co to create their first every paid, owned and earned marketing strategy. Bray & Co worked closely with AESOP’s in house creative team and CMO to create and implement creative and media spanning multiple markets globally.
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