The Challenge: Cut through the holiday noise to increase sales of Teremana’s cocktail kit sold through Cocktail Courier.

Our Solution: We realised there is a very human truth that often people want to bring holiday gifts to their hosts, but many hosts tell people not to bring anything. We sensed an opportunity to apply our creativity to resolve this tension and increase sales velocity. So, we created the Don’t Bring Anything Kit. A host tells you “Don’t bring anything”, you bring the Don’t Bring Anything Cocktail. Cheeky, fun, and a creative way to stand out.The

Results: Sold out. Record sales of the cocktail courier kit, and a whole lot of talkability.

Teremana Holiday

Let's Start A Conversation

I’m really proud of our talented team and the work Bray & Co does for our clients.

I would love to have a conversation with you to explain how culture meets advertising with our StoryBuilding philosophy, how our media approach is markedly different using Inverse Targeting, why we are top heavy when it comes to strategy (without the expense), and how we can make history together.

So this form comes straight to me, and I will get back to you within 24 hours.

All the Best,

Peter Bray,

Founder